A few years ago, no one would have predicted that Instagram would be the second most engaged network after Facebook.
One of the fastest growing social media platforms with a solid user base, Instagram has huge sales potential, attracting more and more businesses, so Instagram marketing is not optional.
But with over 25 million business profiles on Instagram, it’s getting harder to get your customers’ attention. What’s more, 2/3 of business profile visits come from non-followers, and you only have 2.6 seconds to make a first impression of your brand and attract your profile visitors. If you’re not one of the world famous brands, chances are your visitors won’t know anything about your company, so you need to prove them that your business is worth following.
Solution? Create eye-catching Instagram bios that catch your target audience’s attention.
What is an Instagram profile / bio?
One of the first things your profile visitors will see is your bio as it displays prominently in the center of your profile.
Instagram bio definition
An Instagram profile is your visiting card that gives a first impression of you, your startup or your company: it informs people about your business, communicates your brand position, and encourages profile visitors to follow you on the platform and become a customer in the future.
Since it’s limited to 150 characters and a website link, writing creative Instagram bios that attract followers takes time and effort. However, there are some elements that help visitors quickly understand whether they want to follow your business or not.
What makes an Instagram bio perfect?
A great Instagram bio isn’t just 150 characters; it’s also about Instagram aesthetics. Since people quickly scan your profile before they decide to follow you, it’s important to know what plays a big role in making a positive first impression.
The main components of your profile are:
Profile tags and hashtag links
Highlights on Instagram Stories
A good example of a strong Instagram bio is ASOS:
ASOS has a widely recognized logo as a profile picture, gives tips on what customers can buy with the company’s products, includes a profile link to cross sell cosmetics, tells visitors how to contact customer support on Twitter, has a profile of customers, and Instagrammers There is a website link that allows them to learn more about the company and its products.
How to write an Instagram bio (6 tips)
Wouldn’t it be great if you could learn Instagram bio tips from popular brands? Learn how to write eye-catching Instagram bios that grab visitors’ attention and make them want to follow your brand.
1. Consider your business goals
Instagram bios represent your business and convey your brand’s unique personality. However, you’re limited to 150 characters, so it’s important to be selective about what you type in this small space. This means you need to understand the business goals you want your Instagram account to achieve.
Because a good bio should tell your visitors what your business is and what you are doing, it is important to prioritize your goals to ensure it conveys the right message to your target audience.
2. Tell visitors about your company
It goes without saying that your Instagram bio should inform visitors about your company and its values. To attract your target audience, you need to know the most important information your potential customers may want to know about your company.
For example, you can inform your visitors about your products and the ways you use them to improve the customer experience. Since 60% of users discover products on Instagram and some make purchasing decisions within the app, it might be a good idea to provide more information about your products, special offers, and delivery methods.
There are many ways to announce your company, but before you can tell your visitors about your brand, values, and products, you should know the needs and aspirations of your target audience. As a result, your Instagram bio should anticipate and answer possible questions about your brand.
3.Add profile tags and branded hashtags
Instagram introduced another cool feature to personalize your bio in 2018. The platform allowed users to add hashtags and profile links in the bio. These tags become live links that take you to another profile page or a hashtag “gallery”. This feature allows companies to highlight the most important information about the brand and for visitors to discover more about your company directly from your bio.
The most common way to use profile tags and branded hashtags in biography and promote user-generated content is to tell your visitors how to stand out on your business profile.
A good example of this strategy in practice is Topshop:
With hashtags and profile links in your bio, it is easier for companies to provide more information about the brand and express their values or promote their branded hashtags directly on your profile.
4.Add a call to action or call (CTA)
If your bio portrays your business, that’s great. And it’s even better if it clearly tells visitors that they need to take the next steps. That’s why it’s important to use a copy of a call to action (CTA) to let your visitors know what to do after reading your bio. Ask them to learn more about your company or follow you for more, then they should know what to do and give them tips.
Take a look at Michael Kors.
The company wants its Instagram visitors to discover more about its brand and products, so it uses a call to action that encourages people to explore the world:
The call-to-action (CTA) button copy has a huge impact on your visitors by guiding them to what they will do next. As you write your CTA, you can “buy, buy, shop, explore, etc.” to encourage your visitors to take the action you want faster. Think of powerful words like.
5.Add a website link
It’s almost impossible to write everything about your company with a 150-character limit. Fortunately, there is a proven way to improve your Instagram campaign and increase website traffic – clickable Instagram bio links. It’s important to let them find more with ease, as customers will never get tired of useful information that helps them understand more about your company and your products.
With a clickable link to your website, you can allow your visitors to browse your site so they can learn more about your company.
Sorry, Instagram doesn’t allow users to post links to posts. Users or brands cannot add links to Instagram Stories until you reach a minimum of 10,000 followers. For most brands, adding an Instagram bio link is the only way to expand your word limit and provide more information about your company. As you can imagine, it is extremely important to get the most out of this feature.
6.Use your creativity
Instagram has become a popular marketing tool for many brands who want to promote their products on social media. However, modern users receive a large amount of branded information on a daily basis, so they don’t want Instagram to sell too much. That’s why it’s so important for brands to stay creative on the platform to deliver brand messages in an interesting and fun way. When it comes to Instagram bios, being creative is a proven way to stand out from the crowd.
The easiest way to add creativity to your bio is to make it more readable and scannable. People perceive short phrases better, so it’s a good idea to separate the block of text.
To create a similar new product launch marketing campaign on Instagram, mention new offers in your bio and use Instagram Stories templates to create theme Highlights that grab visitors’ attention.
As you can see, there are many ways to add creativity to your Instagram bio. The more original your bio is, the more chances you have to get the attention of your audience.
To sum up
Your Instagram bio isn’t just a few lines that you filled in while creating your account; It’s a powerful way to grab the attention of your profile visitors and give them a solid reason to follow you. For a variety of reasons, having a glamorous Instagram bio is a great way to make a good first impression of your brand and stand out from your competitors who expect the same audience’s attention.